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Facebook & SEO | Sam the Website Guy

Facebook & SEO

Posted In Facebook

Posted by Sam on 5:04 pm

We had a request on our Facebook feed to talk a bit about SEO. SEO stands for Search Engine Optimization, and in human speak that means getting your website ranked higher on Google. The closer you are to the #1 spot on Google, the better your website will do generally, so most website owners are very interested in this process. The shortest, easiest tip I can give is this:

  • Get other reputable websites to link over to yours. The process is mostly about relationship building, and it can absolutely be worth it.

Since we are currently focused on Facebook, I wanted to list a few ways FB can help you with the SEO process:

  • Facebook clicks and traffic can be very affordable, which makes testing variations of your website very affordable as well. Using Facebook to help you choose your “stickiest” page variant should support SEO efforts at a reasonable cost.
  • ABT, always be testing. Insights you gain on Facebook can easily be ported back over to your website. As a quick example, Meta Descriptions are the bit of text on each listing in a Google results page, and can either help attract more site visitors – or not. Facebook could be used to test and choose between 3 – 5 variant text blurbs for the ideal meta description that will drive more visitors to your site. If you used the method above to pick the “stickiest” design, more of this traffic will hang around.
  • Facebook’s Lead Forms help you collect more email address. Email address help Google AdWords with targeting. AdWords helps SEO in some direct and indirect ways.
  • Facebook can help get additional eyes on your blog content, which would eventually lead to “natural” links from other websites. For example, a “cold outreach” email requesting that I provide a link to another website probably wouldn’t work … but if I found that blog post myself through Facebook, I’d be that much more likely to provide that link. Yet another reason why it’s important to get those likes and increase you reach!
  • Speaking of “cold outreach” to acquire more links to your website, performing this outreach through email is kind of a pain. People have a hair trigger for email spam, and you’re likely to get ignored. Outreach through Facebook can be an effective alternative depending on who you’re going for and how active they are – look for that “message responsiveness” badge on their FB page!