acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home2/samthewe/public_html/wp-includes/functions.php on line 6131recent-facebook-posts domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home2/samthewe/public_html/wp-includes/functions.php on line 6131After looking at your own site for so long, you develop a certain "blindness" to the overall experience that new visitors have. Concepts that come naturally to you because of your time in your industry don't always translate cleanly for the lay-person, and using industry jargon in the wrong place will cost you. And of course there's a thousand different questions to be answered about your ideal customer. Who are they? Where do you find them? What messaging speaks to them? You need a web guy to help chart a course to these answers.
Help Me See Through my Customers' EyesWho has time for serious academic-style research while they are running a business? Getting lost in a chain of web articles, excel sheets, and analytics packages is a luxury not many business owners can afford. And yet, knowledge is power. The more you understand about your ideal customer, the better.
You'd be surprised at the value gained from focus groups experiencing your website for the first time. The insight can be more valuable than gold - watching them fumble on navigation, misunderstand key text, and get frustrated with site errors arms you with knowledge of pain points all before a dime is spent on paid traffic.
What do you know about your ideal customer? Are you casting a wide net, hoping for the best? Or are you more like a sniper, with pinpoint focus on your ideal target? Personas allows you to split your potential clients into groups for more effective outreach, squeezing the most value from every last drop of marketing budget.
Sometimes you just need a fresh set of eyes. The right answer doesn't come from a single source: a marketing agency, an IT company, even a clever web guy. You need good ideas and fresh insights from multiple viewpoints, both internal and external. Independent audits can present opportunities otherwise overlooked.
They are out there, stumbling through life unaware that they need your product or your solutions. Our hearts go out to those poor souls. Rather than offer our sympathies, let's offer them a lifeline. With the power of the web, the process of getting to know them and the digital experince they respond best to has never been easier. This is great news for you, but also for your competitors. Don't let them strengthen their bond before you get a chance to throw your hat in the ring.
